Privacy Policy

Privacy Policy

Last Updated: [December 8th, 2024]

Welcome to RootsOfChina.com (“we,” “our,” or “us”). We are committed to respecting and protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the measures we take to safeguard your data when you interact with our website, services, and community.

1. Information We Collect

a. Information You Provide Voluntarily:

  • Contact Details: When you subscribe to our newsletter, reach out via our contact form, or leave a comment on our blog, we may collect personal details such as your name and email address.
  • User-Generated Content: Information you voluntarily share through comments, feedback, or other contributions on RootsOfChina.com.

b. Information Collected Automatically:

  • Usage Data: We may collect non-identifying information about how you navigate and interact with our website, including pages viewed, the time spent on each page, referring URLs, and your general geographical location inferred through IP address.
  • Cookies and Similar Technologies: We may use cookies, web beacons, and similar tools to enhance your browsing experience, remember your preferences, and analyze site performance. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for purposes that may include:

  • Providing and Improving Our Services: Enhancing user experience, responding to inquiries, and refining our content offerings.
  • Communication: Sending newsletters, updates, and other information you have requested or may find valuable, subject to your communication preferences.
  • Analytics and Performance: Monitoring website performance, understanding how visitors engage with our content, and optimizing user experience.
  • Legal and Security Compliance: Detecting and preventing unauthorized activity, fraud, or other harmful actions, and complying with applicable laws and regulations.

3. How We Share Your Information

We respect your privacy and strive to share personal data only when necessary:

  • Service Providers: We may work with trusted third-party vendors (e.g., analytics providers, email service providers) who process your information on our behalf.
  • Legal Requirements: We may disclose information if required to do so by law or if we believe that such action is necessary to comply with legal obligations, protect our rights, or ensure the safety and integrity of our community.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Your Choices and Rights

  • Access and Correction: You may request access to the personal information we hold about you and ask that inaccuracies be corrected.
  • Unsubscribe: You can opt out of our newsletter or other email communications at any time by clicking the “unsubscribe” link in the email or contacting us directly.
  • Cookie Preferences: You can disable or limit certain cookies through your browser settings. However, doing so may affect certain functionalities of our website.

 

5. Data Security and Retention

We take appropriate measures to safeguard your information against loss, theft, and unauthorized access, use, or modification. Although no system is entirely secure, we follow industry best practices and regularly review our security protocols.

We retain personal information only as long as necessary to fulfill the purposes described in this policy, meet legal requirements, and resolve disputes.

6. International Transfers

As a global platform connecting visitors from around the world, your information may be processed and stored on servers located outside your home country. By using RootsOfChina.com, you consent to the transfer of your information in accordance with this Privacy Policy and applicable laws.

7. Third-Party Links

Our website may contain links to third-party websites or resources. We do not control, endorse, or assume responsibility for the privacy practices of these external sites. We encourage you to review their privacy policies before sharing your information.

8. Children’s Privacy

RootsOfChina.com is not directed at children under the age of 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us, and we will take appropriate action to remove it.

9. Updates to This Policy

We may periodically update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated policy on this page with the “Last Updated” date. Your continued use of RootsOfChina.com after any changes indicates your acceptance of these updates.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please use the contact form available on our website at: Contact US

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