1. Information We Collect

a. Information You Provide Voluntarily:

• Contact Details: When you subscribe to our newsletter, reach out via our contact form, or leave a comment on our blog, we may collect personal details such as your name and email address.
• User-Generated Content: Information you voluntarily share through comments, feedback, or other contributions on RootsOfChina.com.

b. Information Collected Automatically:

• Usage Data: We may collect non-identifying information about how you navigate and interact with our website, including pages viewed, the time spent on each page, referring URLs, and your general geographical location inferred through IP address.
• Cookies and Similar Technologies: We may use cookies, web beacons, and similar tools to enhance your browsing experience, remember your preferences, and analyze site performance. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for purposes that may include:

• Providing and Improving Our Services: Enhancing user experience, responding to inquiries, and refining our content offerings.
• Communication: Sending newsletters, updates, and other information you have requested or may find valuable, subject to your communication preferences.
• Analytics and Performance: Monitoring website performance, understanding how visitors engage with our content, and optimizing user experience.
• Legal and Security Compliance: Detecting and preventing unauthorized activity, fraud, or other harmful actions, and complying with applicable laws and regulations.

3. How We Share Your Information

We respect your privacy and strive to share personal data only when necessary:

• Service Providers: We may work with trusted third-party vendors (e.g., analytics providers, email service providers) who process your information on our behalf.
• Legal Requirements: We may disclose information if required to do so by law or if we believe that such action is necessary to comply with legal obligations, protect our rights, or ensure the safety and integrity of our community.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Your Choices and Rights

• Access and Correction: You may request access to the personal information we hold about you and ask that inaccuracies be corrected.
• Unsubscribe: You can opt out of our newsletter or other email communications at any time by clicking the “unsubscribe” link in the email or contacting us directly.
• Cookie Preferences: You can disable or limit certain cookies through your browser settings. However, doing so may affect certain functionalities of our website.